• Helen De Villiers

I don't have time for social media!!

Updated: Oct 18, 2018

How do you run your business and market it using social media when there just aren't enough hours in a day? Well the obvious answer, and the one we do not want to hear is, PLAN.........really? Yes really. If you plan what you doing on social media and you schedule your posts once a month or every 2 months depending on how organised you are, for that month you are done! But do not forget to respond and engage otherwise you should not be doing social media to start with.

So you agree with the above but you sitting going "well that is great but where do I start?"Not to worry Purpose has your back. Here are the 5 simple steps to planning and even a free printable calendar;

1 - Plan what you are going to say; Marketing Mondays, Fun Fact Friday etc. On Monday we discuss marketing, on Friday we share fun facts about brands.

2 - How you are going to say it; Words, pictures, blog, video etc Variety works well here to keep your audience engaged

3 - When are you going to say what; You do not need to say something every day so at Purpose we do; Week 1 - Monday, Wednesday and Friday Week 2 - Tuesday and Thursday

4 - Decide what time you are going to post; Try different times and see which times get better responses. Some great times are first thing in the morning, lunch time and early evening. It all depends on who you are talking to.

5 - Then put it on a social calendar like the one I've attached. Put the month on the top and fill in the dates in each block in the top right corner and print onto an A4.

Finally use the calendar to implement your plan. No point in planning if you not going to do it. As mentioned scheduling posts can help hugely - if you need to know how to do this email me helen@purposems.com

And you have a plan!!!

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